They Play.You Convert.
Play to Reveal™ is an interactive game that helps brands connect with customers in a fun and engaging way. People enjoy playing, not just clicking—and winning a reward is far more satisfying and memorable than simply being handed one.
What Is Play To RevealTM?
An interactive branded mini-game designed to drive attention, engagement, and measurable results for your marketing campaigns.
How It Works
Play to Reveal™ is a tap-to-play, skill-based experience where users guide a branded avatar through a dynamic, adventure-style environment. The goal is simple: maximize your score while avoiding obstacles. Players tap to control upward movement, making the game easy to learn and instantly accessible on any mobile device.
Why It Works
The gameplay mechanics are intentionally simple and mobile-first. Timing and precision determine success: too many taps push the avatar too high, while too few taps let gravity take over. Because the mechanics are intuitive and fast-paced, the game delivers high completion rates, extended time spent with your brand, and repeat plays.
Key Benefits
- Boost audience engagement with repeat interactions
- Increase time spent with your brand
- Higher click-through and opt-in rates via in-game CTAs
- Enhance recall and storytelling
- Lower CAC through higher engagement rates
- Strengthen ROI. Connect digital play to offline actions and measurable results
- Collect zero‑party data from users to personalize marketing campaigns
Seamless Integration
This interactive branded game can be easily integrated into websites, landing pages, email campaigns, QR code activations, and in-store experiences.
Play to RevealTM Across Your Customer Journey
Transform every stage with interactive, engaging experiences designed to drive measurable results.
Awareness
Use Play to Reveal™ to instantly grab attention and introduce your brand
How It Works
Play to Reveal™ is used as a frictionless, tap-to-play experience that instantly captures attention and introduces your brand; no sign-up required.
Messages (examples)
- •"Reveal how [Brand] is changing the game"
- •"Play to unlock a surprise from [Brand]"
What You Achieve
- •High-impact brand exposure in seconds
- •Clear product storytelling through a fun, memorable interaction
Reveals & Rewards (examples)
- 🎁You've unlocked early access to our new collection
- 🎉Discover how [Product] helps you save time every day
Acquisition
Turn curiosity into opt-ins, leads, and sales
How It Works
Play to Reveal™ is activated with a value exchange, unlocking the game and reveal(s) after users share their email, give consent, or complete a simple action.
Messages (examples)
- •"Enter your email and play to reveal your reward"
- •"Scan & play to see if you've won"
What You Achieve
- •Permission-based lead collection
- •Higher conversion rates than static forms
- •Seamless online-to-offline activation
Reveals & Rewards (examples)
- 🎟10–20% discount code
- 🚚Free shipping on first purchase
- 🎁Bonus gift with checkout
- 📩Exclusive content or download
Engagement
Keep users actively interacting with your brand—not just scrolling
How It Works
Users can play multiple times, unlock different reveals, or access progressive rewards.
Messages (examples)
- •"Play again tomorrow to unlock a bigger reward"
- •"Reveal today's surprise"
What You Achieve
- •Increased time spent with your brand
- •Repeat visits and sustained engagement
- •Stronger emotional connection through play
Reveals & Rewards (examples)
- 🔓Today's tip: how to get the most out of your product
- 🎯You're 1 step away from unlocking a premium reward
Retention
Bring customers back and deepen the relationship over time
How It Works
Play to Reveal™ becomes a recurring touchpoint via email, SMS, or your app/website.
Messages (examples)
- •"Your next reveal is waiting"
- •"Come back and see what you've unlocked this week"
What You Achieve
- •First-party data collection through gameplay
- •Stronger reliance on owned channels
- •Consistent re-engagement without paid media
- •Product education delivered in a playful way
Reveals & Rewards (examples)
- 🧩Personalized offer based on past behavior
- 🎓Unlock a personalized tutorial or insider content
Loyalty
Turn repeat players into loyal customers and brand advocates
How It Works
Exclusive Play to Reveal™ experiences are unlocked for returning or high-value customers.
Messages (examples)
- •"You're a VIP — Play to reveal your exclusive reward"
- •"Thanks for being a loyal customer. This one's just for you."
What You Achieve
- •Stronger customer loyalty and lifetime value
- •Increased usage of your owned channels as the main engagement hub
Reveals & Rewards (examples)
- ⭐Loyalty points
- 🎁Free product added to your next order
- 🎁Monthly surprise reward
- 🎉You've unlocked early access before anyone else
How Do We Work Together?
A simple, streamlined process to get your branded game live and driving results.
Discuss Goals
We discuss your campaign goals and objectives to understand what you want to achieve.
Agree on Content
We agree on forms, CTAs, messages and rewards to be included in your game experience.
Design & Build
We design and build your branded game, customized to your brand and campaign needs.
Launch & Publish
We provide you with a link and i-frame to embed and publish anywhere—social media, app, email, and more.
Track Metrics
We provide you with a simple-to-use dashboard to see all your game metrics and campaign performance (Number of Plays, Reveal Rate, CTA Click-Through Rate, etc.).
If You Can Imagine It,You Can Play It.
Beyond customer marketing, Play To RevealTM also supports a wide range of engagement scenarios—helping you connect with employees, fans, and communities through interactive experiences!
Employee Engagement
Interactive employee communications, internal announcements, and team engagement experiences that boost morale and culture.
Customer Appreciation
Interactive greeting cards, thank you messages, and branded gifts that show customers how much you value them.
Sports Events
Engage fans at sports events, stadiums, and competitions with interactive experiences that enhance the live event atmosphere.
Music Festivals
Create memorable experiences at music festivals, concerts, and entertainment venues that connect artists with fans.
Get in Touch
Ready to make your brand stand out? Fill out the form or send us an email, we're excited to brainstorm with you!